PURE PLAY · PLAY SAFE · PURE JOY
All about fun for them. Zero worries for you.
Based in Australia. Shipped Australia wide
New Arrivals
Montessori-inspired Wooden Building Blocks
Kienvy Solid Wood Construction Vehicles
Our Story
Why We Started PurePlay Kidz
My name is Sharon - a mum and healthcare worker. When my son was born with allergies and wanted to mouth every toy he touched, I couldn't find a single thing I truly trusted.
That search became PurePlay Kidz, co-founded with my husband: non-toxic, food-grade products chosen with the same care I'd give my own child. Because play should be joyful, not stressful.
Shop by our Collection
Q-doh Cotton Candy Clay
Q-doh Cotton Candy Clay
At PurePlay Kidz, we pride our toys are non-toxic
Open-ended by design
Built to let creativity lead the way.
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Wonder Child - Non-Toxic, Easy to Clean Soft Block 25 pieces
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Looking For Presents Ideas?
Not sure what to get them this time? Let us make it easy.
Every pick here is non-toxic, safety tested, and build for real play, not just the unboxing moment.
Shop our bundles and let us take the guesswork off your plate.
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Let customers speak for us
Great quality! It comes in a lovely box, making it perfect for gifting.
Sam Clark
We have been using this set for a while now and my kids still plays with it all the time. it's a bit firmer than regular playdough at first, but it warms up and softens as they play with it.
Laura
Perfect for young children. My daughter loves this and certainly can keep them entertained!
Anonymous
Great product! They really don't dry out and easy to clean. Love it.
Michelle
We were surprised by how good these soft blocks are. they have a really nice, subtle sweet smell, which my girls love it. The colour of these blocks are gorgeous too.
Also prompted delivery! We got them just a few days after ordering.
Linda
An absolute must have! I wasn't sure if these soft blocks would work for my 10 months old, but they turned out to be amazing. He loves chewing, kicking, and throwing them, and they keep him happily occupied for a good stretch of time.
Susan
Prompt delivery, excellent communication.
Anonymous
Love how it provides a good range of different characters to create stories with! Super fun and easy to use!
Anonymous
Fast prompt delivery.
Anonymous
Smooth peeling, bright and fun! Excellent for reinforcing item categorisation! Some of the items may not be recognised by toddler though but can be used as a teaching point. Lightweight so great for travel!
Anonymous
My son loves these jelly stickers! He is going through a sticker peeling phase at the moment and it’s great that these are reusable, leaves no residue and are in the shape of his favourite category of toys. Also a great opportunity to teach him new words! Highly recommend!
Sherry
Awesome product
Anonymous
My kids love it they can repeatedly use the stickers
Anonymous
My son loves it, so easy to hold with his little hands
Sarah