Pure Play 🌿 Play Safe 💚 Pure Joy 🧩
We believe play time should be all about fun - leaving parents with zero about the safety of our products.
Based in Australia. Shipped Australia wide
Our Story
Why We Started PurePlay Kidz
My name is Sharon — a mum and healthcare worker. When my son was born with allergies and wanted to mouth every toy he touched, I couldn't find a single thing I truly trusted.
That search became PurePlay Kidz, co-founded with my husband: non-toxic, food-grade products chosen with the same care I'd give my own child. Because play should be joyful — not stressful.
New Arrivals
Play Sense Playdough Roller
Shop by our Collection
Q-doh Cotton Candy Clay
Q-doh Cotton Candy Clay
At PurePlay Kidz, we pride our toys are non-toxic
and open-ended by design —
built to let creativity lead the way.
Looking for present ideas?
Not sure what to get them this time? Let us make it easy.
Every pick here is non-toxic, safety tested, and build for real play, not just the unboxing moment.
Shop our bundles and let us take the guesswork off your plate.
Built for play, backed by safety. FDA certified
Best Sellers
PinkA Reusable Educational Jelly Sticker Book - City and Vehicles
PinkA Reusable Educational Jelly Sticker Book - City and Vehicles
$11.99
Sale price
$11.99
Regular price
PinkA Reusable Educational Jelly Sticker Book - Magical World
PinkA Reusable Educational Jelly Sticker Book - Magical World
$11.99
Sale price
$11.99
Regular price
Q-doh 6 Colours Silicone Clay Set – Safe, Mess-Free & Long-Lasting
Q-doh 6 Colours Silicone Clay Set – Safe, Mess-Free & Long-Lasting
$38.00
Sale price
$38.00
Regular price
Let customers speak for us
We were surprised by how good these soft blocks are. they have a really nice, subtle sweet smell, which my girls love it. The colour of these blocks are gorgeous too.
Also prompted delivery! We got them just a few days after ordering.
Linda
Wonder Child - Non-Toxic, Easy to Clean Soft Block 42 pieces
An absolute must have! I wasn't sure if these soft blocks would work for my 10 months old, but they turned out to be amazing. He loves chewing, kicking, and throwing them, and they keep him happily occupied for a good stretch of time.
Susan
Wonder Child - Non-Toxic, Easy to Clean Soft Block 25 pieces
Love how it provides a good range of different characters to create stories with! Super fun and easy to use!
Anonymous
PinkA Reusable Educational Jelly Sticker Book - Magical World
Smooth peeling, bright and fun! Excellent for reinforcing item categorisation! Some of the items may not be recognised by toddler though but can be used as a teaching point. Lightweight so great for travel!
Anonymous
PinkA Reusable Educational Jelly Sticker Book - Department Store
My son loves these jelly stickers! He is going through a sticker peeling phase at the moment and it’s great that these are reusable, leaves no residue and are in the shape of his favourite category of toys. Also a great opportunity to teach him new words! Highly recommend!
Sherry
PinkA Reusable Educational Jelly Sticker Book - City and Vehicles
My kids love it they can repeatedly use the stickers
Anonymous
PinkA Reusable Educational Jelly Sticker Book - Magical World
My son loves it, so easy to hold with his little hands
Sarah
Aozora Baby Color Crayons - 6 Basic Assort Colours - Non-Toxic & Easy Grip