My name is Sharon — a mother, a healthcare worker, and someone who has learned to navigate the world through the eyes of a child with allergies and intolerances. When my son was born, we quickly discovered that everyday items weren’t always safe for him. As he grew and entered the teething stage, he wanted to explore the world the way babies do: by putting everything into his mouth.

Like any parent, I worried about the materials, the chemicals, the coatings, and the unknowns behind so many toys on the market. I wanted to give him toys he could safely chew, hold, and play with — without second‑guessing what they were made of.

That search led me down a path I never expected. I began learning about safer materials, toxin‑free manufacturing, and products designed with sensitive children in mind. What started as a mother’s concern became a mission: to create and curate toys that parents can feel confident giving to their little ones.

Today, PurePlay Kidz exists because of him, co-founded by husband and I — for families like ours. Every item is chosen with care, tested with intention, and guided by the belief that play should be joyful, not stressful. Safety, quality, and peace of mind are at the heart of everything we offer. 

I wish every child who receives our toys can enjoy their pure joy of play and every parent can have a moment of peace. 

If you have any questions about our products or just want to say hi, you're welcome to email us at admin@pureplaykidz.com.au.